Total registered VW accounts tops 1 billion

KZero recently published its Virtual Worlds 2011+ report with, in SlideShare, its Q1 2011 Virtual Worlds: Industry and User Data presentation showing that there are now more than one billion registered accounts in virtual worlds, doubling the figure of two years ago.  Assuming a one-to-one mapping of users to accounts would mean that around one person in every six on this planet has a virtual world presence, though the actual number of active users is of course likely to be significantly smaller, given that [1] there will be many users who have accounts in more than one virtual world, [2] in any virtual world there will be users who have more than one account (“alts”), and [3] not all who create an account will remain active players.  The incremental growth in numbers of new registered users over the past two years, with a remarkable 96.7% of all users in the 5 to 25 age group, nonetheless suggests very strongly that virtual worlds are becoming mainstream.

Source: KZero, 2011


About Christopher Hutchison

Museologist, cognitive dissident, political grouch, curmudgeonly bibliophage, and all round jolly nice chap.
This entry was posted in Other. Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s