Search for ‘Edinburgh’ in the search panel, click ‘Holyrood Park‘ (“MSc in E-Learning, University of Edinburgh”), and sure enough on arrival you’ll see something that is recognisably Scotland: bleak, barren, and probably about to rain. What you won’t see is [a] a university building in the vicinity or [b] a signpost or notecard telling you where to go or what to do. OK, so turn around and you’ll see buildings in the distance–walk over to them and you’ll find yourself in a cobblestone square. Any signposts? Nope. Clearly visible names on buildings? Nope. Any names on buildings? You’ll have to look long and hard … and then will see only the University of Edinburgh logo. Any orientation aids at all? Nope. Hhhmmm … I’m definitely underwhelmed.
OK, let’s go for AIAI, “Informatics at the Virtual University of Edinburgh”. From a height of 30 metres I tumble helplessly down through branches and boughs to land flat on my face some good few yards away from the first anonymous building, utterly empty. Exploring at random for a while, I reach what seems a campus, one building bearing the name “University of Edinburgh MANAGEMENT SCHOOL”. Rather spartan inside; but less so than other buildings … a couple of pics and a short video overview of Edinburgh.
Morale of the story:  signpost everything meticulously, and  don’t display to the world what you’d, on reflection, realise you don’t want the world to see.